Good news for bricks and mortar! In a recent study commissioned by mall landlord Simon Property Group, the member-based business intelligence firm L2 has shown that online retailers that neglect to open physical stores will be out-performed by online retailers that have adopted the practice of opening physical stores. Ultimately, the title of the study, The Death of Pureplay Retail, should alone should tell you what it thinks of retailers or businesses that have a singular focus.

So, without delving too deep into the world of omnichannel retail, you can read the Shopping Centers Today overview here. For the full report, you have to be a member to access L2’s extensive database, but you can still geek out for a minute here.